Monday, June 14, 2021

Extreme E airs on Chile’s Canal 13

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Radical off-road electric racing series, Extreme E, has today confirmed Chile’s Canal 13 as its latest broadcaster. The Santiago-based commercial station will televise Extreme E’s full debut season – including the live race feed,  preview and magazine shows on its digital platform www.13.cl. The coverage will be shown in both English and Spanish.

Extreme E has already delighted audiences with two outstanding race events this year. Firstly, the thrilling series opener from AlUla, Saudi Arabia in April, followed by even more jaw-dropping action, just a couple of weeks’ ago from Dakar, West Africa. Millions of people around the globe, watching on television, mobile and tablets,  witnessed yet another weekend of thrills and high drama as motorsport stars including Sébastien Loeb, Mattias Ekström, Carlos Sainz Snr., Jutta Kleinschmidt, Jamie Chadwick and Catie Munnings battled it out in their 550 bhp ODYSSEY 21 electric SUVS in a bid for Extreme E glory. The final showdown, on the stunning shores of Lac Rose, saw Nico Rosberg’s Rosberg X Racing team of Johan Kristoffersson and Molly Taylor take their second victory in a row – making it an incredible two out of two for the dynamic duo.

Ali Russell, Chief Marketing Officer at Extreme E said: “I’m delighted to bring our sport for purpose series to Canal 13’s digital viewers in Chile.  After two fantastic events this year in Saudi Arabia and then in Senegal, we know just how popular our broadcast package is – the audience numbers say it all!

“By adding Canal 13 to our territories roster, we are continuing to share not only the thrilling race action that Extreme E provides, but also the wider messages of our championship around electrification, environment and equality.”

Cristian Hernandez, Digital Media Manager of Canal 13, said: “For Canal 13 it is proud to be present in this global competition, our television channel and its digital platforms have always been protagonists for Chile of the most important sports and news events worldwide. Today, we are proud to promote the first environmentally friendly, gender-equitable and sustainable competition.”

The already incredible first season of Extreme E is not only a must see for lovers of motorsport, but it also marks a new era of racing that brings environmental concerns to the forefront.

Following the first two events in Saudi Arabia (3-4 April), followed by Senegal (29-30 May), the series now moves on to Greenland (28-29 August), Brazil (23-24 October) and Patagonia (11-12 December).  By holding races in areas that are suffering as the hands of the environmental crisis, such as tropical rainforests and the Arctic, the aim is to raise viewers’ awareness and interest in environmental issues.

The series also has a unique viewing format, as races are held without spectators and broadcasted as two-hour programs, in a bid to reduce the championship’s carbon footprint. In addition, the championship transports equipment for the race by sea on its floating centrepiece, St. Helena, and this behind the scenes content focussing on environmental issues will also be available on Canal 13.

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